{"product_id":"alcove-violet-shampoo","title":"Alcove Violet Shampoo","description":"\u003ch1\u003eAlcove Violet Shampoo\u003c\/h1\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eBrassiness? Not on our watch!\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe Alcôve Violet Shampoo is a toning purple shampoo designed to neutralize yellow and brassy tones in blonde, highlighted, platinum, grey, and color-treated hair — keeping your colour looking fresh, cool, and salon-perfect between appointments. No more yellow. Just bright, beautiful, tone-on-point hair.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNeutralizes yellow and brassy tones instantly\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMaintains cool, ash, and platinum tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGently cleanses without stripping colour\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHydrates and nourishes colour-treated hair\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSulfate-free formula — safe for regular use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWorks on blonde, highlighted, platinum, grey, and white hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eMaster your\u003cspan\u003e \u003c\/span\u003eViolet Shampoo\u003c\/h5\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cspan class=\"metafield-multi_line_text_field\"\u003eApply the Violet Shampoo on wet Hair\u003cbr\u003e\u003cbr\u003e2. Gently massage the scalp to emulsify and activate the lather.\u003cbr\u003e\u003cbr\u003e3. Massage into roots for 1-2 minutes to remove build-up, then rinse.\u003cbr\u003e\u003cbr\u003e4. Follow with the Violet Conditioner.\u003cbr\u003e\u003cbr\u003e5. Do not use this product consecutively, use only when yellow tones or brassiness reappear.\u003cbr\u003e\u003cbr\u003e6. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.\u003c\/span\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch5\u003e\n\u003cstrong\u003euse this\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eif you have\u003c\/h5\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e✔ Blonde or highlighted hair turning brassy or yellow\u003cbr\u003e✔ Platinum or ash blonde hair that needs toning\u003cbr\u003e✔ Grey or white hair looking dull or yellow\u003cbr\u003e✔ Color-treated hair that needs colour maintenance between salon visits\u003cbr\u003e✔ Anyone who wants to keep their cool tones looking fresh\u003c\/p\u003e\n\u003cp\u003e──────────────────────\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT THIS SHAMPOO\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alcôve Violet Shampoo is a professional-grade purple toning shampoo originally developed for salon use and now available directly to consumers. Its violet pigments work by cancelling out unwanted yellow and brassy tones using colour theory — purple and yellow sit opposite each other on the colour wheel, so the purple neutralizes the yellow instantly, restoring your hair's cool, bright tone with every wash.\u003c\/p\u003e\n\u003cp\u003eIts sulfate-free formula gently cleanses while nourishing and hydrating colour-treated hair — so you're toning and caring for your hair at the same time. Use once or twice a week for toning maintenance, or more frequently for stronger brass-busting results. Leave on for 3–5 minutes for best effect.\u003c\/p\u003e\n\u003cp\u003eFor a complete blonde care routine, pair with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAlcôve Violet Conditioner\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eAlcôve is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCanadian professional hair care brand\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etrusted by salon stylists across Canada and the United States, available at select retailers and directly to consumers online.\u003c\/p\u003e\n\u003ch5\u003eFor\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAMAZING RESULTS\u003c\/strong\u003e\n\u003c\/h5\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e1. Mix and match our shampoo and conditioner to suit your needs:\u003cbr\u003e•Use\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDaily Conditioner\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eif you wash your hair more than 3 times per week.\u003cbr\u003e•Opt for\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eHydrating Conditioner\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eif you have split ends.\u003cbr\u003e• Try\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eVolumizing Conditioner\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor flat hair.\u003cbr\u003e\u003cbr\u003e2. Protect your color beyond the shower by using a heat protector, such as our\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eThermal Protection Spray\u003c\/strong\u003e, to further safeguard your highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alcove","offers":[{"title":"300ml","offer_id":48171858264282,"sku":null,"price":18.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1583\/9079\/files\/violet-shampoo-alcove-hair-blonde-hair.webp?v=1783541178","url":"https:\/\/k-laba.com\/fr\/products\/alcove-violet-shampoo","provider":"K-Laba","version":"1.0","type":"link"}