{"product_id":"joico-colour-intensity-semi-permanent-creme-hair-colour","title":"JOICO Colour Intensity Semi-Permanent Creme Hair Colour","description":"\u003ch1\u003eJOICO Colour Intensity Semi-Permanent Creme Hair Colour\u003c\/h1\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003eDiscover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eNO DEVELOPER REQUIRED!\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none  vc_custom_1721415978485\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e*Depending on daily care habits, hair history, and texture **Follow with the K-PAK Color Therapy regimen.\u003c\/p\u003e\n\u003cp\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"302\" src=\"https:\/\/www.joico.com\/wp-content\/uploads\/2019\/10\/Color-Intensity-Group-New.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Color Intensity Product\" title=\"Color-Intensity-Group-New\" srcset=\"https:\/\/www.joico.com\/wp-content\/uploads\/2019\/10\/Color-Intensity-Group-New.jpg 1200w, https:\/\/www.joico.com\/wp-content\/uploads\/2019\/10\/Color-Intensity-Group-New-300x76.jpg 300w, https:\/\/www.joico.com\/wp-content\/uploads\/2019\/10\/Color-Intensity-Group-New-768x193.jpg 768w, https:\/\/www.joico.com\/wp-content\/uploads\/2019\/10\/Color-Intensity-Group-New-1024x258.jpg 1024w, https:\/\/www.joico.com\/wp-content\/uploads\/2019\/10\/Color-Intensity-Group-New-330x83.jpg 330w, https:\/\/www.joico.com\/wp-content\/uploads\/2019\/10\/Color-Intensity-Group-New-660x166.jpg 660w, https:\/\/www.joico.com\/wp-content\/uploads\/2019\/10\/Color-Intensity-Group-New-1080x272.jpg 1080w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\u003e\u003c\/p\u003e\n\u003ch3 class=\"vc_custom_heading cesis_text_transform_uppercase cesis_ar_text\" data-max_size=\"30\" data-min_size=\"24\"\u003eWhy You'll Love It...\u003c\/h3\u003e\n\u003cdiv class=\"cesis_icon_list cesis_il_2\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_single_list wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp wpb_start_animation animated\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-star2 cesis_list_shadow\"\u003e\u003c\/i\u003e\n\u003cul\u003e\n\u003cli class=\"cesis_list_heading alt_font\"\u003eOver-the-top vibrancy that lasts and lasts\u003c\/li\u003e\n\u003cli class=\"cesis_list_heading alt_font\"\u003eReconstructs for guaranteed healthier-looking hair after every colour service\u003c\/li\u003e\n\u003cli class=\"cesis_list_heading alt_font\"\u003eUltra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine\u003c\/li\u003e\n\u003cli class=\"cesis_list_heading alt_font\"\u003eIntermixable shades = endless creative possibilities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe width=\"703\" height=\"395\" src=\"https:\/\/www.youtube.com\/embed\/cDq0cBalGUI\" title=\"Color Intensity - 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