Hydrates and adds shine. Also reduces protein loss to strengthen hair shafts. Its antimicrobial properties improve scalp health.

Cruelty Free - Paraben Free - Silicone Free - Sulfate Free - Phthalate Free - Gluten Free

For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

• Pump into palms and gently massage throughout clean, conditioned hair.

• Apply on hair nearest the scalp to: ease lifting with styling pick. Add lots of fullness. Discourage shrinkage.

• Can be re-applied daily or whenever needed.

For moisturizing coil-defined styles

• Cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner

• Distribute a small amount of So Much Moisture throughout hair.

• Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.

• For daily use, refrain from over-applying if your desire is to retain coil definition.

• If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair. 

Tips

Vegetable glycerin is an organic compound that functions as a humectant. When expertly formulated in hair care products, it attracts moisture from the atmosphere and binds it to the hair-shaft. Moisture is super important for the naturalista because, our hair type has fewer cuticle layers than other hair types and tends to be dry as a fact of nature.

Properly moisturized hair resists breakage, makes hair more pliable and helps your coils and curls “pop”. Hydrated hair also looks more vibrant and feels softer.

So Much Moisture is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.

If you’re rockin’ your full-out texture, you can apply So Much Moisture a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.

Remember ladies…don’t over-apply. There is such a thing as “too much of a good thing”, you know. Excessive amounts of glycerin can make hair feel tacky.